Arai Helmet to Exhibit new Collection at EICMA in November 2025

Celebrating 75 years of Priority for Protection and the accumulation of small differences by dedicated craftspeople to protect riders around the world, Arai Helmet will unveil its 2026 collection at the 2025 EICMA trade fair in Milan, Italy.

From 4th – 9th November, Arai Helmet will be in Hall 5, Booth O81, at the Fiera Milano centre, with technical and sales representatives from Arai Helmet and their Italian importer BER Racing on hand to meet press and visitors, and to demonstrate the Values of Arai.

Alongside elements such as Arai’s unique Egg Shape Form for Glancing Off, a Factory Tour video, penetration test demonstration, and shell strength display present, the Arai Helmet EICMA booth will also feature a new visual demonstration of the egg shape that serves as the basis for every Arai shell.

Taking centre stage will be the presentation of the brand-new 2026 Arai collection, with the unveiling on the first day of the exhibition, Tuesday 4th November. All models of Arai world-leading motorcycle and car helmets will be displayed, with some of the latest designs, and two exciting, racing-inspired creations will also feature.

The Van Beveren Black is the first replica of the Arai MX-V EVO used by Dakar Rally competitor Adrien Van Beveren. Painted in the same striking, multicolour zebra pattern as the MX-V EVO used by the Frenchman in the world’s greatest motorcycle rallies, the replica is a very exciting moment for Arai and its leading off-road model.

Also to be revealed is the RX-7V EVO HRC SP, a design worn by Arai rider Takumi Takahashi at the iconic Suzuka 8 Hours. Featuring Honda Racing Corporation’s iconic tricolour scheme and painted by Drudi Performance, the HRC SP is a racer’s must-have.

After a record-breaking attendance of 600,000 people at the 2024 edition of EICMA, this year’s event is sure to be another wonderful celebration of motorcycling, and Arai Helmet looks forward to meeting visitors, traders and journalists in Milan.

The full 2026 Arai Helmet line-up press kit will be available to download from Tuesday 4th November at 12pm CET via the Arai Helmet Newsroom.

Press are invited to contact Arai Helmet’s European PR representative, SMC Agency, to arrange visits, interviews and more at press@sol-matheson.com   

For more information about EICMA and how to attend, please visit www.eicma.it

About Arai Helmet

For more than seven decades Arai has produced hand-made helmets with a difference that offer supreme protection to riders and drivers around the world.
Created in Japan by dedicated and deeply passionate craftspeople, every Arai helmet is the result of countless improvements made in our never-ending quest for improved head protection. From the first Arai motorcycle helmet made by our founder Hirotake Arai in 1950 to our latest cutting-edge models, rider protection is what drives us to innovate and create.

The Value of Arai is, and always will be, to protect what is priceless.

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