New Model Set to Headline at World's Largest Motorcycle Exhibition
Arai Helmet will return to EICMA in Milan this November to present its latest collection of motorcycle helmets, with the 2027 range taking centre stage at the world's largest motorcycle exhibition.
From 3-8 November, visitors to Hall 5, Booth O81 at Fiera Milano will have the opportunity to explore Arai's newest products, alongside the engineering philosophies that continue to define the brand's unwavering commitment to rider protection.
The protective capacity of any helmet to absorb energy from any impact has limits. But the protections offered by any helmet can be increased if the amount of impact energy reaching into the helmet are reduced, regardless of the size of the impact. Arai believes that helmets can reduce this impact energy with a round, smooth and strong egg-shape form shell. Regardless of how large the impact energy may be, the head inside the helmet has a better chance of being protected if the impact energy does not get inside the helmet. Therefore Arai always designs the shell of its helmets to maximise the helmet’s sliding and glancing performance to avoid the intrusion of impact energy into the helmet while also meeting strict standard requirements.
Visitors will get their first look at Arai's all-new model, the Horizon-X, a completely new helmet developed with Arai’s Glancing Off design philosophy and the egg-shaped form.
Interactive displays will showcase the importance of Arai's smooth, round egg-shaped shell design and its integral role in the Glancing Off philosophy, helping to avoid direct impacts and reduce the amount of impact energy transferred to the rider.
Additional demonstrations, including shell construction and penetration resistance, will further illustrate the craftsmanship and attention to protection detail that define every Arai helmet.
Additional demonstrations, including shell construction and penetration resistance, will further illustrate the craftsmanship and attention to protection detail that define every Arai helmet.
Technical and sales representatives from Arai Helmet Europe and Italian importer BER Racing will be on hand throughout the exhibition to welcome visitors, answer questions and demonstrate the Values of Arai.
The full 2027 Arai Helmet press kit will be available to download following the official product presentation on the opening day of the exhibition via the Arai Helmet Newsroom.
Members of the media are welcome at the Arai stand for interviews, product presentations and stand visits, with dedicated press time from 13:00 to 15:00 on November 3rd and 4th.
Members of the media are welcome at the Arai stand for interviews, product presentations and stand visits, with dedicated press time from 13:00 to 15:00 on November 3rd and 4th.
Outside these hours, Arai staff will be present on the stand throughout the event, to assist with any enquiries.
For specific requests or to book an interview in advance, please contact Arai Helmet Europe’s PR representatives, SMC Agency, at press@sol-matheson.com.
For more information about EICMA and how to attend, please visit www.eicma.it
For specific requests or to book an interview in advance, please contact Arai Helmet Europe’s PR representatives, SMC Agency, at press@sol-matheson.com.
For more information about EICMA and how to attend, please visit www.eicma.it
The Egg Shape Behind Every Helmet we Make
For more than 30 years Arai have held true to the belief in the egg shape - nature's strongest shape. The characteristics of the egg capture what we seek for optimal rider protection: rounder, stronger, smoother. This form is behind every helmet we make, ensuring that the Glancing Off performance delivers our Priority for Protection in the event of an impact.
For more than 30 years Arai have held true to the belief in the egg shape - nature's strongest shape. The characteristics of the egg capture what we seek for optimal rider protection: rounder, stronger, smoother. This form is behind every helmet we make, ensuring that the Glancing Off performance delivers our Priority for Protection in the event of an impact.
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About Arai Helmet
For more than seven decades Arai has produced hand-made helmets with a difference that offer supreme protection to riders and drivers around the world.
Created in Japan by dedicated and deeply passionate craftspeople, every Arai helmet is the result of countless improvements made in our never-ending quest for improved head protection. From the first Arai motorcycle helmet made by our founder Hirotake Arai in 1950 to our latest cutting-edge models, rider protection is what drives us to innovate and create.
The Value of Arai is, and always will be, to protect what is priceless.
For more than seven decades Arai has produced hand-made helmets with a difference that offer supreme protection to riders and drivers around the world.
Created in Japan by dedicated and deeply passionate craftspeople, every Arai helmet is the result of countless improvements made in our never-ending quest for improved head protection. From the first Arai motorcycle helmet made by our founder Hirotake Arai in 1950 to our latest cutting-edge models, rider protection is what drives us to innovate and create.
The Value of Arai is, and always will be, to protect what is priceless.
Arai Newsletter: publication of Arai Helmet (Europe) B.V. and distributed in closed circulation among appointed Arai Importers and distributors.
Publisher: Arai Helmet (Europe) B.V., Zuiderinslag 10, 3871 MR Hoevelaken, The Netherlands.
Copyright © 2025 Arai Helmet (Europe) B.V., All rights reserved.
You are receiving the Arai Helmet (Europe) B.V. Newsflash because you opted in on your own request.
Contact information:
Arai Helmet (Europe) B.V.
communicatie@araieur.nl
www.araihelmet.eu
Our mailing address is:
Arai Helmet (Europe) B.V.
Zuiderinslag 10
Hoevelaken, 3871 MR
Netherlands
Publisher: Arai Helmet (Europe) B.V., Zuiderinslag 10, 3871 MR Hoevelaken, The Netherlands.
Copyright © 2025 Arai Helmet (Europe) B.V., All rights reserved.
You are receiving the Arai Helmet (Europe) B.V. Newsflash because you opted in on your own request.
Contact information:
Arai Helmet (Europe) B.V.
communicatie@araieur.nl
www.araihelmet.eu
Our mailing address is:
Arai Helmet (Europe) B.V.
Zuiderinslag 10
Hoevelaken, 3871 MR
Netherlands
